How loyal are the customers of Blue Apron?Īround 7% of online grocery delivery users in the United States say they are likely to use Blue Apron again. That means, of the 57% who know the brand, 19% use them. What is the usage share of Blue Apron in the United States?Īll in all, 11% of online grocery delivery users in the United States use Blue Apron. respondents who know Blue Apron, 28% of people like the brand. However, in actuality, among the 57% of U.S. online grocery delivery users say they like Blue Apron. How popular is Blue Apron in the United States? The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name. When it comes to online grocery delivery users, brand awareness of Blue Apron is at 57% in the United States. My Thai coconut curry chicken meal with rice and green beans took no more than five minutes of actual labor, and then another 45 to cook.How high is the brand awareness of Blue Apron in the United States? The oven-ready meals are the fastest to prepare and usually require only combining ingredients into a baking tray and sticking the whole thing in the oven to cook. Oven-ready meals require about 5-10 minutes of work Some more involved recipes like the mushroom risotto take up to 45 minutes, but most are between 25 and 35 minutes from start to finish. How easy are Blue Apron meals to prepare?īlue Apron meals are mostly easy to prepare and don't require any fancy cooking training or prolonged kitchen experience. Photogenic Romanesco broccoli is paired with tofu Banh Mi sandwiches, for instance, or a pan-seared steak dish is served with crispy gnocchi instead of been-there-done-that mashed potatoes. David Watsky/CNETīlue Apron incorporates interesting spice mixes, sauces and side dishes that you might not find with other meal kit services. Blue Apron's steak and seafood recipes are the best I've had from a standard meal kit plan.

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